It covers the "top 4% of all videos on TikTok" and is only available to creators with more than 100,000 followers. In October 2021, TikTok launched a test feature that allows users to directly tip certain creators. Private content remains visible to TikTok but is blocked from TikTok users who the account holder has not authorized to view their content. TikTok's algorithm leverages this insight to present similar content, creating an environment that users often find hard to disengage from. While typical platforms focus on active user actions like likes, clicks, or follows, TikTok monitors a wider array of behaviors during video viewing. In April 2024, TikTok users started receiving notifications that their current and future picture posts would be shown on a new app called TikTok Notes.
In October 2022, TikTok was reported to be planning an expansion into the e-commerce market in the US, following the launch of TikTok Shop in the United Kingdom. In May 2021, TikTok appointed Shou Zi Chew as their new CEO who assumed the position from interim CEO Vanessa Pappas, following the resignation of Kevin A. Mayer on 27 August 2020. In the United States, Jimmy Fallon, Tony Hawk, and other celebrities began using the app in 2018. On 23 January 2018, the TikTok app ranked first among free application downloads on app stores in Thailand and other countries. Employees have reported that multiple overlaps exist between TikTok and ByteDance in terms of personnel management and product development. Its parent company, Beijing-based ByteDance, is owned by founders and Chinese investors, other global investors, and employees.

Go big. Go LIVE Fest 2025.

TikTok has provided a platform for users to create content not only for fun but also for money. As with other platforms popular with children, underage users may inadvertently reveal their daily routine and whereabouts, raising concerns of potential misuse by sexual predators. By July 2023, TikTok has become the primary news source for British teenagers on social media, with 28% of 12 to 15-year-olds relying on the platform, while traditional sources like BBC One/Two are more trusted at 82%, according to a report by UK regulator Ofcom. TikTok's geographical use in 2019 has shown that 43% of new users were from India before the social platform was banned in the country.

fun TikTok Effects we love

In response to security concerns of the United States government, TikTok has been working to silo privileged user data within the United States under oversight from the U.S. government or a third party such as Oracle. In June 2022, BuzzFeed News reported that leaked audio recordings of internal TikTok meetings reveal employees in China had access to overseas data, including a "master admin" who could see slotrize casino no deposit bonus "everything". TikTok said it does not give information to China's government and "U.S. user data" is stored within the country with backups in Singapore. Lawmakers also "hammered" TikTok about whether consumer data could be turned over to the Chinese government through ByteDance, its parent company in China.

• In August 2022, software engineer and security researcher Felix Krause found that in-app browsers from TikTok and other platforms contained codes for keylogger functionality but did not have the means to further investigate whether any data was tracked or recorded.
• To create a music video with the app, users can choose background music from a wide variety of music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to share with others on TikTok or other social platforms.
• A significant number of users on TikTok, such as Juju Green, create content surrounding Film criticism and Easter eggs.
• The company said its algorithm tracks interests not identity, and non-LGBT users also view such content.
• Some TikTok users share personal recipes and dietary habits, while others use step-by-step cooking videos to grow their online presence.
• Keeping user data within the United States became the motivation behind TikTok’s Project Texas.

ENTERTAINBe entertained and inspired by a global community of creators.Take video creation to the next level with special effects, filters, music, and more. New Zealand Police Commissioner Andrew Coster praised the platform for taking a "socially-responsible stance" against gangs. A TikTok spokesperson reiterated the platform's efforts to countering "violent" and "hateful" organizations' content and cooperating with police. They have also labeled a potential ban on the app an assault on freedom of speech, including Republican congressmen Rand Paul and Thomas Massie. State bans only affect government employees and do not prohibit civilians from having or using the app on their personal devices.
In September 2021, the Ireland Data Protection Commission (DPC) launched investigations into TikTok concerning the protection of minors' data and transfers of personal data to China. The U.S. Attorney for the Eastern District of Virginia reportedly subpoenaed information from ByteDance regarding its surveillance of journalists on TikTok. In December 2022, ByteDance confirmed after internal investigation that the data of two journalists and their close contacts had been accessed by its employees from China and the United States. TikTok said that the tracking method suggested by the report would not be feasible because precise GPS information is not collected by the platform.
An investigation in 2025 found that TikTok was profiting from sexual livestreams in Kenya involving minors, with teenagers as young as 15 using the platform to solicit explicit content. The Guardian website removed the letter after displaying it for more than 20 years, and TikTok began issuing takedowns of videos featuring the letter. U.S. lawmakers wanting to ban TikTok accused the platform of pushing pro-Hamas and pro-Palestine content.

UK Information Commissioner's Office

• TikTok executives and representatives have noted and made aware to advertisers on the platform that users have poor attention spans.
• As TikTok has gained popularity among young children, and the popularity of extremist and hateful content is growing, calls for tighter restrictions on their flexible boundaries have been made.
• The company says that it employs access control and approval process overseen by a U.S.-based team.
• The company posted job listings for staff for a series of order fulfillment centers in the U.S. and is reportedly planning to start the new live shopping business before the end of the year.
• In April 2025, the Ireland DPC fined TikTok over €500 million for illegally sending European user data to China.
• The Ministry of Education (Taiwan) has warned against the harmful impact of TikTok and related app RedNote on body image and ensuing self harm related to weight loss especially in teenagers.

According to a 2020 article in The New York Times, Central Intelligence Agency analysts determined that while it is possible the Chinese government could obtain user information from the app, there was no evidence it had done so. Women in Kenya reported earning money through TikTok Lives, where coded sexual slang and emoji gifts facilitated transactions, with explicit content often delivered via other platforms. Many of the TikTok videos covering the letter were critical of bin Laden, and media coverage had exaggerated its significance while elevating the virality of the letter.

Contents

In December 2022, with the United States experiencing a shortage as well, it was reported that the huge increase in demand for the medicine was caused by a weight loss trend on TikTok, where videos about the drug exceeded 360 million views. Civil society groups warn that these apps push users down “rabbit holes” and then surround them in an “information cocoon.” The company will no longer send push notifications after 9 pm to users aged between 13 and 15.
TikTok has since released tougher parental controls to filter out inappropriate content and to ensure they can provide sufficient protection and security. As TikTok has gained popularity among young children, and the popularity of extremist and hateful content is growing, calls for tighter restrictions on their flexible boundaries have been made. Some videos were shown to expressly promote Holocaust denial and told viewers to take up arms and fight in the name of white supremacy and the swastika. The study compares data from before TikTok even existed to show the app has fewer hashtags about historically sensitive topics, distorting the findings.
TikTok has previously worked to remove graphic content from its platform, including a suicide video that circulated in September 2020, which had appeared among the recommended clips of TikTok's For You section. This helps users find new content and creators reach new audiences, in contrast to other social networks that base recommendations on the interactions and relationships between users. The "For You" page on TikTok is a feed of videos that are recommended to users based on their activity on the app. There is insufficient public evidence to show that American user data has been accessed by or shared with the PRC government, with some claims reportedly exaggerated.

"Any Song" by R&B and rap artist Zico became number one on the Korean music charts due to the popularity of the #anysongchallenge, where users dance to the choreography of the song. Other creators rose to fame after the platform merged with musical.ly on 2 August 2018. This marked the company's first instance of withdrawing its music from a major platform, in contrast to Warner Music, which had recently renewed its own licensing deal with TikTok.

Project Texas

Many other countries limit TikTok's use on government-issued devices for security or privacy reasons. The developer indicated that this app supports the following accessibility features. The developer, TikTok Ltd., indicated that this app supports the following accessibility features to help make common tasks in the app faster and easier to complete. As many times as you need.Millions of creators on TikTok showcase their incredible skills and every day life. CREATEPause and resume your video with just a tap. WATCHA personalised video feed based on what you watch, like, and share.
The Financial Times reported that TikTok will launch a video gaming channel, but the report was denied in a statement to Digiday, with TikTok instead aiming to be a social hub for the gaming community. In July 2020, TikTok, excluding Douyin, reported close to 800 million monthly active users worldwide after less than four years of existence. In January 2019, TikTok allowed creators to embed merchandise sale links into their videos.